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Spec ad - Personal Project
This was a personal project where I wanted to play around with a fresh, clean look for a skincare shoot. I focused on creating a really bright, hydrated feel, something that gives off that dewy, just-applied glow. I kept the styling simple and used soft lighting to let the product shine and feel light, fresh, and easy.
From PLANNING to Final DELIVERY
I use planning and pre-production to figure out what will work best for the overall goal before anything is shot. Creating mood boards and pulling together visual references helps bring the idea to life early on, so there’s a clear direction from the start. It’s a chance to experiment, refine the look, and make sure everything feels right before moving into production.
By doing this, it keeps everything aligned on shoot day so the visuals, lighting, and overall feel all work together smoothly and intentionally.