Face Facts.
Spec ad - Personal Project
For this spec shoot, I used three Face Facts skincare products purchased from a local store as a challenge to create a set of ecommerce-focused product visuals. The aim was to show how clean lighting, simple styling, and thoughtful composition can turn everyday product pages into visuals that feel polished, useful, and brand-ready.
From PLANNING to Final DELIVERY
For my latest self-directed project, I was excited to showcase my approach to an ecommerce product shoot, guiding it from initial planning all the way to final delivery.
I chose three delightful Face Facts skincare products from a local store and embraced the challenge like a client brief.
My process began with a thoughtful consideration of what a skincare brand would need for its product page, website, and social media presence. I envisioned a vibrant mix of crisp product images, dynamic group shots, detailed close-ups, and styled visuals to highlight the products while promoting a polished brand aesthetic.
During the shoot, I focused on essential elements such as label visibility, optimal lighting, and composition to create visually engaging images that are perfect for online shopping.
In the end, I edited the chosen images into a cohesive, e-commerce-ready collection that supports product detail pages, enhances website banners, and amplifies email marketing and social media outreach.
BRIEF
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Create polished visuals suitable for ecommerce, website, and social use.
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Show the products clearly, including packaging, shape, and key details.
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Build a varied set of images, including hero shots, group compositions, and close-up details.
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Treat the shoot like a real client brief, with each image created for a specific online use.
SERVICES
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Creative direction
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Product photography
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Product styling and composition
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Studio lighting setup
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Photo editing and retouching
DELIVERABLE
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The final images were edited into a cohesive ecommerce-ready set.
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The edits focused on clarity, colour, brightness, and a polished finish while keeping the products true to life.
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The final visuals could support product detail pages, website banners, social content, or email marketing.