MEDAHUMAN
Spec ad - Personal Project
In early 2023, I created this project inspired by MEDAHUMAN CBD drinks, which I first discovered on the shelves of my local supermarket. Their clean and minimalist design immediately caught my eye, igniting my enthusiasm for creating a captivating yet "clean" looking photoshoot. I explored various concepts and ideas to capture the essence of their diverse colours and flavours.
From sketch to Final
First I seek inspiration and think of creative concepts that could enhance the branding of a product. I then translate my envisioned shots into sketches, which function as a roadmap, guiding me on the precise compositions, lighting arrangements, and prop selections needed for the photographs as a starting point. Along the way I might try different things but these really solidify the direction we are heading in.
BRIEF
Produce a set ofproduct photographs with a very minimalistic and bright style to contrast with the colourfull logo of the brand.
I wanted the images to capture the different flavours and calm essence of the CBD drinks
SERVICE
CREATIVE DIRECTION
MOOD BOARD
PROP STYLING
PRODUCT PHOTOGRAPHY
RETOUCHING
CREATIVE EDITING
Deliverables
PRODUCT PHOTOS
DIGITAL IMAGE RETOUCHING & EDITING