Trek Protein Flapjack
Spec ad - Personal Project
I created a project for the TREK Smooth Lemon Protein Flapjack, which is a snack that I really enjoy. I took product photos trying to showcase the natural ingredients contained in the bar and its smooth lemon flavour.
From sketch to Final
To start planning the shots, I first gather information about your brand values, message, and colors. Then, I get inspiration and generate ideas. I use this inspiration to make a mood board with all the necessary information. I sketch the shots I envision and use them as a guide to know what I need to photograph, as well as the lighting and props I want to use.
BRIEF
Produce a set ofproduct photographs in various styles to help promote the smooth lemon range of bars
I wanted the images to capture the lemon flavour, zesty taste, natural ingredients and oats.
SERVICE
CREATIVE DIRECTION
PROP STYLING
MOOD BOARD
PRODUCT PHOTOGRAPHY
RETOUCHING
CREATIVE EDITING
Deliverables
Product Photos
Digital image creation